Our Story

Flippin'em Since the '70s

It all started in gary, INdiana in the late ‘70s

Vicky was born and raised in the Mississippi Delta, where good food was as common as a sunny day. She always loved the kitchen, had sharp culinary skills, and a passion for feeding people’s soul.

Vicky Cakes Pancake & Waffle Mix is the brain child of good food and family vibes. Nearly 40 years ago, Vicky created this recipe out of necessity for her children, and as a single mom of four, she was forced to do whatever she could to “make it work”. So, she used simple ingredients that were already in the pantry to cook up pancake perfection.

Great memories and strong nostalgic vibes keep our family tradition going, and now you’re invited to share the same experience with your family through these delicious buttermilk pancakes and waffles. 

Laugh together, eat together, and build together while enjoying the heart of breakfast!

Our Mission: to bring families back to the table

We live in such a busy society and rarely do families sit down together for breakfast and dinner anymore. Our mission is to bring families back to the table for good meals and good memories.

Our Vision:
Our vision is to create a culture of family value and tradition, and become the highest-grossing pancake mix in the world

The Sargent Family

Vicky Cakes Media Kit

Flavorfully Answered Questions

Vicky Cakes is the brain child of good food and family. My mother Vicky created this recipe over 40 years ago before I was born. As a single mom of four, she had to make it work, so she used simple ingredients she already had in the pantry. My siblings and I enjoyed these delicious for many years, so I knew that when I became a mom and wife, I had to share this recipe with my family and families around the world.

My husband came up with the name “Vicky Cakes” after eating and falling in love with the pancakes in 2013 at my mom’s house in Indiana. After 7 years of begging us to package the mix, we decided to launch on Mother’s Day in 2019. The rest is still history in the making.

Our co-founder Cortney came up with the name “Vicky Cakes” after eating and falling in love with the pancakes in 2013 at Vicky’s house in Indiana. After 7 years of begging us to package the mix, we decided to launch on Mother’s Day in 2019. The rest is still history in the making.

First of all, with Vicky Cakes you don’t need to be a scientist to get the perfect measurements and perfect pancake every time. Vicky perfected this recipe for 40 years! Secondly, Vicky Cakes is not a “just add water” mix; you add a few simple, clean, healthy ingredients to make our light and fluffy pancakes.

We live in such a busy society and rarely do families sit down together for breakfast and dinner anymore. Our mission is to bring families back to the table for good meals and good memories. The vision for our brand and products is to be so heartfelt that when you see a bag of Vicky Cakes, you know that LOVE is in those bags, and we’re creating a culture of family value and tradition.

Yes. Click here to join our email list to get occasional coupons, deals and up-to-date news about Vicky Cakes.

Yes we do offer wholesale pricing and orders. Click here for more information about how to get Vicky Cakes into your retail location, grocery store, restaurant, cafeteria, or fundraiser. We love flipping pancakes in bulk!

Yes! Click here for more information on how to use our delicious pancake and waffle mix for your fundraising events, sports teams, non-profits, or educational institutions.

If you’d like to get in touch, you have options! You can:
1. Fill out the form on our Contact Us page, or
2. Email us at info@vickycakesonline.com